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Mandatory pregnancy warning labels

 

On 17 July 2020, the Australia and New Zealand Ministerial Forum on Food Regulation accepted the proposed standard for pregnancy warning labels.

 

Food Standards Australia New Zealand have provided this advice regarding the labels:

 

New requirements for mandatory pregnancy warning labels on packaged alcoholic beverages were gazetted in the Australia New Zealand Food Standards Code (the Code) on 31 July 2020. Businesses have three years from 31 July 2020 to implement these requirements. To assist businesses with the pregnancy warning label requirements, a document outlining the design elements of the label and downloadable labels are available.

 

In summary... All packaging for alcoholic products packed from 1st August 2023 will need to conform to this requirement.

 

So what does this mean to you? Any new artwork needs to include the appropriate warning label and existing artwork will need to be updated on all current lines (this will require all printing plates to be altered to include the warning label).

 

Please note: As the warning label must be printed in black and PMS 485 (red), any 1- colour jobs will now need to comply and become 2- or even 3- colours so please factor this in when designing any new artwork!

 

If you are preparing your own artwork, the warning labels are available as a free download from the Food Standards website. We can also supply the warning label for you or make the changes to your artwork to include the warning label if you require.